[1]孔莉.浅谈在童装店铺销售中的货品管理[J].武汉职业技术学院学报,2013,(05):29-32.
KONG Li.Discussion on Inventory Management Strategy in Retail Children's
Clothing Store[J].Journal of Wuhan Polytechnic,2013,(05):29-32.
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浅谈在童装店铺销售中的货品管理(
)
《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]
- 卷:
-
- 期数:
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2013年05期
- 页码:
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29-32
- 栏目:
-
- 出版日期:
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2013-10-31
文章信息/Info
- Title:
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Discussion on Inventory Management Strategy in Retail Children's
Clothing Store
- 文章编号:
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1671-931X（2013） 05-0029-04
- 作者:
-
孔莉
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武汉职业技术学院纺织与服装工程学院，湖北武汉430070
- Author(s):
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KONG Li
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School of Textile and Clothing Engineering, Wuhan Polytechnic, Wuhan430074, China
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- 关键词:
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童装店铺; 店铺销售; 货品管理
- Keywords:
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children's clothes; retail selling; inventory management
- 分类号:
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F721;F715
- 文献标志码:
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A
- 摘要:
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童装销售的货品管理是店铺运营的核心,它推动现金流的高速运转,带来巨大利益,是赢得市场最大化的唯一途径。它包括:订货管理、店铺销售管理、日常货品的归并管理和销售策略。童装市场的竞争,亦从产品竞争、价格竞争、营销手段竞争,逐步延伸到品牌之间的技术研发竞争、品牌文化竞争、以及货品管理的竞争。
- Abstract:
-
The management of inventory is a core link to the running of retail business. It can help to enhance the
flow of cash and bring enormous profit to the retailers, thus, it is considered to be the only way to win maximum market
share. The management of inventory may involve order management, sales management, classification and labeling of
clothes on sales and sales strategy. The paper points out that the competition in children's clothes market is extending
from the product, price, marketing strategy to development technology, brand culture and the management of inventory.
备注/Memo
- 备注/Memo:
-
收稿日期：2013-10-08
作者简介：孔莉（1972-），女，山东荣成人，硕士，武汉职业技术学院纺织与服装工程学院讲师，研究方向：服装设计研究和应用心理学。
更新日期/Last Update:
2013-10-30