[1]李小伟.后危机时代农产品出口企业低碳营销策略研究[J].武汉职业技术学院学报,2013,(05):45-48.
　LI Xiao-wei.Research on Low-carbon Marketing Strategy for Agricultural Export Enterprises of Post-crisis Era[J].Journal of Wuhan Polytechnic,2013,(05):45-48.
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后危机时代农产品出口企业低碳营销策略研究()

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《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

Title:: Research on Low-carbon Marketing Strategy for Agricultural Export Enterprises of Post-crisis Era

摘要:: 后危机时代我国农产品出口企业面临着复杂的营销环境,既有机遇也有挑战,既有国际农产品安全问题频发,又受到绿色壁垒低碳规则制约。农产品出口企业可以选择以生态农产品为核心的低碳营销策略,这需要进行差异化的市场定位,积极参加国际高标准有机认证,建立低碳高效的分销渠道。

Abstract:: In the post-crisis period, the agricultural export enterprises of China are faced with a complex market原 ing situation with both challenges and opportunities. The economic downturn，low-carbon rules，green barriers，global agricultural products quality and safety issues are just some of them. To tackle these challenges for agricultural export enterprises, Eighth National People's Congress proposed "eco-products"，which is a good new idea. Standing on the viewpoint of the agricultural export enterprises, this article analyzes the environment faced by agricultural export enter原 prises in the post-crisis era and puts forward low-carbon marketing with ecological agricultural products as the core. It suggests agricultural export enterprises differentiate market, actively participate in international standard accreditation of organic products and develop low-carbon and effective distribution channels.

备注/Memo:: 收稿日期：2013-09-11 基金项目：福建省社科规划课题“农村劳动力转移背景下的生态资源保护问题研究”（项目编号：2012C073）。作者简介：李小伟（1979-），女，河北唐山人，硕士研究生，武汉职业技术学院讲师，研究方向：市场营销。

更新日期/Last Update: 2013-10-30