“互联网+”下制造业转型升级路径优化——以用户导向为推动力-《武汉职业技术学院学报》

文章信息/Info

Title:: Transformation and Upgrading Path Optimization of Manufacturing Industry under the Background of the Internet plus

Author(s):: ZHANG Shi-bin; School of Management ,Hangzhou Dianzi University,Hangzhou310018, China

Keywords:: user-oriented; manufacturing industry under the background of the Internet plus; transformation and upgrading; users’ value

摘要:: 互联网的发展极大缩短了制造业与用户之间的沟通隔阂，用户具有消费与生产双重身份，以用户为中心成为企业发展落脚点，如何借助用户实现制造业转型升级成为重点和难点。通过分析用户导向方式及路径，从转换互联网思维、柔性化组织结构、企业前后端重组、用户维护与培养等方面进行制造业优化改进，实现制造业转型升级。

Abstract:: The development of the Internet has greatly shortened the communication gap between the manufacturing industry and users. The user has the double identities of consumer and producer. Take the customer as the center to become the enterprise development goal and how to help users to achieve the transformation and upgrading of manufacturing industry has become a key and difficult problem. Through the analysis of user-oriented way and path, from the transformation of the Internet thinking, flexible organizational structure, enterprise front-end rearrangement, user maintenance and training and other aspects of manufacturing optimization and improvement, to achieve transformation and upgrading manufacturing industry.