[1]陈洁.医药保健品营销模式的比较研究[J].武汉职业技术学院学报,2012,(03):55-57.
　CHEN Jie.A Comparative Research of Marketing Models for Medical and Health Care Product[J].Journal of Wuhan Polytechnic,2012,(03):55-57.
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医药保健品营销模式的比较研究()
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《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2012年03期
页码:
55-57
栏目:
出版日期:
2012-05-01

文章信息/Info

Title:
A Comparative Research of Marketing Models for Medical and Health Care Product
文章编号:
1671-931X （2012） 03-0055-03
作者:
陈洁
武汉职业技术学院生物工程学院，湖北武汉430074
Author(s):
CHEN Jie
School of Biological Engineering, Wuhan Polytechnic, Wuhan 430074, China）
关键词:
医药保健品; 营销模式; 会议营销; 数据库营销
Keywords:
medical and health care product;  marketing model;  conference marketing;  database marketing
分类号:
F426.72;F274
文献标志码:
A
摘要:
中国保健品行业近年来迅速发展,传统的营销方式已经不能适应激烈的竞争。与传统营销模式相比,新兴的营销模式具有一定的优越性,如能够提供个性化的服务、销售成本较低、信息沟通具双向性等。
Abstract:
The Chinese health care industry is an emerging industry and has developed rapidly in recent years. But as more and more companies enter this market and products are diversified, the competition is further aggravated. The traditional marketing model is unable to be applied to development of the companies in the long term The article has investigated the strategic models used for marketing Chinese medical and health care product, analyzed their character— istics and development tendency and compared the traditional marketing model with the emerging marketing model. The advantages of the new models over the traditional ones are found.

备注/Memo

备注/Memo:
收稿日期：20012-02-17 基金项目：2011年湖北省高等学校青年教师深入企业行动计划项目野基于行业特征的保健品企业营销策略研究要要以珍奥集团武汉分公 司的实践为例冶遥 作者简介：陈洁渊1980-冤袁女袁湖北武汉人袁硕士袁武汉职业技术学院生物工程学院讲师袁研究方向院药品经营与管理袁药理学遥
更新日期/Last Update: 2012-06-15