[1]徐天敏.论新媒体与政府形象的塑造[J].武汉职业技术学院学报,2014,(01):17-20.
XU Tian-min.Comment on New Media and Government Image[J].Journal of Wuhan Polytechnic,2014,(01):17-20.
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论新媒体与政府形象的塑造(
)
《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]
- 卷:
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- 期数:
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2014年01期
- 页码:
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17-20
- 栏目:
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- 出版日期:
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2014-02-28
文章信息/Info
- Title:
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Comment on New Media and Government Image
- 文章编号:
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1671-931X （2014） 01-0017-04
- 作者:
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徐天敏
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苏州职业技术学院袁江苏苏州215000
- Author(s):
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XU Tian-min
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Suzhou Polytechnic Institute of Agriculture, Suzhou215000, China
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- 关键词:
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新媒体曰政府形象曰舆论监督曰形象塑造
- Keywords:
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new media; government image; public opinion; image building
- 分类号:
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D62
- 文献标志码:
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A
- 摘要:
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政府形象和传媒是一对相互依存、相互影响的关系。在新媒体重构的传播方式、传播格局
下，政府很难控制和垄断传播资源，给旧有的执政理念和工作方式带来了挑战，对政府形象
的塑造产生了深刻影响，政府亟需了解新媒体的特征，高效运用新的传播技术塑造廉洁、透
明、亲和的政府形象。
- Abstract:
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There is an interaction between government image and media. With the refactoring of new media, the
mode and structure of communication have been changed dramatically, making it hard for the government to control
and forestall the media. The inherent governing philosophies and work styles have been challenged by these changes,
which also affects government image building. It is more and more important for the government to grasp the character—
istics of new media and take effective measures to build a probity, transparent and welcoming government image with
new media technologies.
备注/Memo
- 备注/Memo:
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收稿日期：2013-11-15
作者简介：徐天敏（1977-），女，硕士，江苏省高邮人，苏州职业技术学院讲师，研究方向：新闻传播。
更新日期/Last Update:
2014-02-28