[1]邱立.媒介融合背景下武汉城市文化形象的塑造——以“武汉，每天不一样”口号为例[J].武汉职业技术学院学报,2017,(01):5-11.
　QIU li.Shaping the Image of Wuhan’s Urban Culture in the Context of Media Integration——A Case Study of the Slogan “Wuhan, different everyday”[J].Journal of Wuhan Polytechnic,2017,(01):5-11.
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媒介融合背景下武汉城市文化形象的塑造——以“武汉，每天不一样”口号为例()
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《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2017年01期
页码:
5-11
栏目:
出版日期:
2017-02-28

文章信息/Info

Title:
Shaping the Image of Wuhan’s Urban Culture in the Context of Media Integration——A Case Study of the Slogan “Wuhan, different everyday”
作者:
邱立
湖北大学 新闻传播学院，湖北 武汉 430062
Author(s):
QIU li
School of journalism and communication, Hubei University, Wuhan430062, China
关键词:
媒介融合; 城市形象; 城市口号; 媒介建构
Keywords:
media convergence; image of city; city slogan; media construction
分类号:
G127.63
文献标志码:
A
摘要:
伴随我国城市化进程的发展，城市文化形象逐渐成为城市竞争力的一部分，而城市媒介在塑造城市文化形象方面发挥重要的职能。在媒介融合的背景下，城市文化形象得以全方位、多角度的建构。武汉作为湖北省省会城市具有丰富的历史文化和媒介资源，但公众对于武汉城市文化形象的认知多以负面的形象出现，以当下热门的武汉城市文化形象宣传口号：“武汉，每天不一样！”为例来分析武汉媒体在报道城市口号时的特点、受众对武汉城市文化形象口号的认知来探讨在媒介融合背景下，武汉媒体在城市文化形象构建中现实存在的问题和应当发挥的作用，并提出相关报道策略。
Abstract:
Along with the development of urbanization in China，the image of urban culture has gradually become a part of the urban competitiveness，and urban media plays an important role in shaping the image of urban culture. In the context of media integration, the image of urban culture can be all-round, multi-angle construction. Wuhan as a capital city of Hubei province has rich historical and cultural and media resources, but the public awareness of the image of Wuhan city is more than a negative one to the current popular city of Wuhan city cultural image slogan: “Wuhan，different every day!” This paper analyzes the characteristics of Wuhan media in the report of the city slogan and the audience’s understanding of the slogan of urban culture in Wuhan to explore the problems and roles in the construction of urban cultural in the context of the media convergence, then put forward the relevant strategy.

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[2]张瑜烨,朱青.关于媒介生态与新闻传媒体制变革的几个核心概念解析[J].武汉职业技术学院学报,2015,(05):50.
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备注/Memo

备注/Memo:
收稿日期：2016-10-06 作者简介：邱立（1993-），女，湖北钟祥人，湖北大学新闻传播学院硕士研究生，研究方向：传播学。
更新日期/Last Update: 2017-02-28