[1]胡治芳.移动互联网时代城市形象传播策略探析[J].武汉职业技术学院学报,2017,(05):36-39.
　HU Zhi-fang.Study on the Dissemination Strategies of City Image in the Mobile Internet Era[J].Journal of Wuhan Polytechnic,2017,(05):36-39.
点击复制

移动互联网时代城市形象传播策略探析()

分享到：

《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

Title:: Study on the Dissemination Strategies of City Image in the Mobile Internet Era

Author(s):: HU Zhi-fang; South-China Institute of Software Engineering, Guangzhou University, Guangzhou510990, China

摘要:: 面对新媒介的兴起，政府需要具有移动互联网思维，适应信息技术发展的需求和发展规律，利用新的传播资源和传播平台，建构城市的对外形象。在移动互联网时代，制定城市形象传播策略，必须确定传播的主体、受众、传播内容及传播媒介。城市形象传播方式应结合移动互联网用户的行为特征来考虑，提出利用网站、搜索引擎、微信、微博、APP及网络口碑的方式传播城市形象。

Abstract:: With the rise of new media, the government needs to have mobile Internet thinking and use new communication resources and platform to construct the external city image, in order to adapt to the demand and the law of development of information technology. In the mobile Internet era, making the city image dissemination strategy must determine the spread of subject, audience, communication content and communication media. Transmission methods of city image should consider the behavioral characteristics of mobile Internet users. It proposes the use of the web site, search engines, web chat, micro blog, APP and Internet word of mouth as the transmission methods of city image.

[1]邱立.媒介融合背景下武汉城市文化形象的塑造——以“武汉，每天不一样”口号为例[J].武汉职业技术学院学报,2017,(01):5.
　QIU li.Shaping the Image of Wuhan’s Urban Culture in the Context of Media Integration——A Case Study of the Slogan “Wuhan, different everyday”[J].Journal of Wuhan Polytechnic,2017,(05):5.
[2]武峰,吴应良.共享经济环境下城市“拼车”运营机制与管理对策研究[J].武汉职业技术学院学报,2017,(03):48.[doi:2017/6/30 0:00:00]
　WU Feng WU Ying-liang.Study on the Operation Mechanism and Management of Carpool under the Environment of Share Economy[J].Journal of Wuhan Polytechnic,2017,(05):48.[doi:2017/6/30 0:00:00]

备注/Memo:: 收稿日期：2017-04-01 基金项目：2015年广东省质量工程项目“广州大学华软软件学院-杭州赢动教育培训有限公司实践教学基地”（项目编号：粤财教[2015]149号）。作者简介：胡治芳（1981-），女，湖北潜江人，硕士，广州大学华软软件学院国际经贸系讲师，研究方向：网络营销，跨境电商。

更新日期/Last Update: 2017-10-30