[1]周成,江海旭.基于层次分析法的旅游动机形成因子分析[J].武汉职业技术学院学报,2012,(05):103-106.
　ZHOU Cheng,JIANG Hai-xu,Factor Analysis of Tourism Motivation Based on Analytic Hierarchy Process[J].Journal of Wuhan Polytechnic,2012,(05):103-106.
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基于层次分析法的旅游动机形成因子分析()
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《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2012年05期
页码:
103-106
栏目:
出版日期:
2012-10-15

文章信息/Info

Title:
Factor Analysis of Tourism Motivation Based on Analytic Hierarchy Process
文章编号:
1671-931X （2012） 05-0103-04
作者:
周成1; 江海旭1
1.辽宁师范大学城市与环境学院，辽宁大连116029； 2.辽宁师范大学海洋经济与可持续发展研究中心，辽宁大连116029
Author(s):
ZHOU Cheng1;  JIANG Hai-xu 1;  2
1.College of Urban and Environment, Liaoning Normal University, Dalian116029, China; 2.Key Research Institute of Humanities and Social Sciences at Universities-Center for Studies of Marine Economy and Sustainable Development, Liaoning Normal University, D
关键词:
层次分析法; 旅游动机; 因子分析
Keywords:
Analytic Hierarchy Process;  tourism motivation;  factor analysis
分类号:
F592;F224
文献标志码:
A
摘要:
旅游动机研究是旅游系统研究的重要组成部分。基于层次分析法,将旅游者旅游动机形成因素分为两大准则层因子和若干子层因子,通过层次分析软件(yaahp0.4.1)得出各因子权重并予以评价;根据旅游动机强弱和旅游地吸引力大小将旅游者分为现实旅游者、机会旅游者和潜在旅游者,将旅游地分为理想旅游地、机会旅游地和潜在旅游地。这对于深入研究旅游行为、旅游景区针对性建设和旅游市场营销有着重要意义。
Abstract:
Tourism motivation is an important focus of the research on tourism system. Based on Analytic Hierarchy Process, this paper divides the formation factors of tourism motive into two criteria layer factors and some object layer factors. The weight of each factor is obtained and evaluated by the hierarchical analysis software (yaahp0.4.1). According to the degree of the motivation and attraction of tourism destination, tourists are divided into realistic tourists, probable tourists and potential tourists; tourist destinations are divided into ideal destination, probable and potential tourism destination. The paper finally concludes that the research is significant to the in-depth study of tourist's behavior and construction of targeted tourism destination and tourism marketing.

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备注/Memo

备注/Memo:
收稿日期：2012-09-17 作者简介：周成渊1989-冤袁男袁山西忻州人袁辽宁师范大学城市与环境学院硕士研究生袁研究方向院旅游开发与管理遥
更新日期/Last Update: 2012-10-15