[1]欧亚梅.论李宁品牌的中国元素及艺术创意[J].武汉职业技术学院学报,2014,(01):83-90.
　OU Ya-mei.On Chinese Elements and Artistic Creativity of“Lining”as a Brand[J].Journal of Wuhan Polytechnic,2014,(01):83-90.
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论李宁品牌的中国元素及艺术创意()
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《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2014年01期
页码:
83-90
栏目:
出版日期:
2014-02-28

文章信息/Info

Title:
On Chinese Elements and Artistic Creativity of“Lining”as a Brand
文章编号:
1671-931X（2014） 01-0083-08
作者:
欧亚梅
湖北科技职业学院传媒艺术学院，湖北武汉，430074
Author(s):
OU Ya-mei
School of Media Arts, Hubei Science and Technology College, Wuhan430074, China
关键词:
李宁; 艺术设计; 中国元素; 运动品牌
Keywords:
Lining; art design; Chinese elements; sports brand
分类号:
J 523. 5
文献标志码:
A
摘要:
通过对李宁中国元素的创意与运用研究，从中国传统思想、颜色、图案、图腾以及汉字的创 意与构思的角度分析，结合设计案例，论述在艺术视阈下李宁中国元素创意规律，进而分 析了李宁中国元素设计的局限与发展趋势，提出中国元素设计与创意的过程中，须抓住科 技线与文化线并存的特点，着力于李宁品牌精神与代名词的挖掘，在中国元素的时尚风格 化结合的同时让中国元素产品得到延续性发展。
Abstract:
The paper examines the Chinese elements in famous Chinese sports brand-Lining. Along with study of creative design case, it summarizes the principles of creative design with Chinese elements with an artistic perspective from the aspects of Chinese traditional thought, color, pattern, the totem and the design and creation of Chinese charac— ters. It, then, analyzes the limitations and trend of the design with Chinese element. It highlights the important charac— teristics of coexistence of technological and cultural threads in designing. It proposes that efforts should be made on i— dentifying the spirit and synonym of brands so as to promote the combination of fashion and Chinese traditional ele— ments and the continued development of products with Chinese elements.

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备注/Memo

备注/Memo:
收稿日期：2013-12-01 作者简介：欧亚梅(1979-)，女，湖北科技职业学院讲师，硕士，研究方向：平面设计尧视觉文化创意等。
更新日期/Last Update: 2014-02-28