[1]万平.核心竞争视域下高职院校品牌建设研究[J].武汉职业技术学院学报,2017,(02):18-22.
　WAN Ping.Research on the Brand Construction of Higher Vocational Colleges from the Perspective of Core Competition[J].Journal of Wuhan Polytechnic,2017,(02):18-22.
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核心竞争视域下高职院校品牌建设研究()
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《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2017年02期
页码:
18-22
栏目:
出版日期:
2017-04-30

文章信息/Info

Title:
Research on the Brand Construction of Higher Vocational Colleges from the Perspective of Core Competition
文章编号:
1671-931X（2017）02-0018-05
作者:
万平
三门峡职业技术学院 教务处，河南 三门峡 472000
Author(s):
WAN Ping
Academic affairs office, Sanmenxia Polytechnic, Sanmemxia472000, China
关键词:
核心竞争力; 高职院校; 品牌建设
Keywords:
core competence;  higher vocational;  brand-building
分类号:
G719.21
文献标志码:
A
摘要:
品牌战略是高职院校实现健康、可持续发展的必需。运用品牌学理论，基于学院省级职业教育品牌示范院校项目建设的研究和实践，建构了高职院校核心竞争力的结构模型。以核心竞争力提升为目标，整体设计了高职院校品牌建设的理路。通过系统实施，增强了学校发展的动力、能力和竞争力，从而有效实现高职院校的健康、快速、可持续发展。
Abstract:
Brand strategy is necessary for higher vocational colleges to achieve healthy and sustainable development. Based on the theory and practice of brand education, this paper constructs the structural model of the core competence of higher vocational colleges based on the research and practice of the project construction of provincial vocational education brand model colleges. To upgrade the core competitiveness as the goal, we design the brand building of vocational colleges. Through the implementation of the system to enhance the school development of the driving force, ability and competitiveness, so as to effectively achieve the healthy, fast and sustainable development of vocational colleges.

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备注/Memo

备注/Memo:
收稿日期：2017-03-06 基金项目：2014年度河南省高等教育教学改革项目“地方高职院校品牌建设与提升的研究与实践”（项目编号：2014SJGLX9G）。 作者简介：万平（1968-），女，河南卢氏人，本科，三门峡职业技术学院副教授，研究方向：高职教育管理。
更新日期/Last Update: 2017-04-30