[1]张曹.恩施茶文化旅游顾客满意度调研与提升策略[J].武汉职业技术学院学报,2017,(03):112-115.[doi:2017/6/30 0:00:00]
ZHANG Cao.Investigation and Promotion of Customer Satisfaction of Enshi Tea Culture Tourism[J].Journal of Wuhan Polytechnic,2017,(03):112-115.[doi:2017/6/30 0:00:00]
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恩施茶文化旅游顾客满意度调研与提升策略(
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《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]
- 卷:
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- 期数:
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2017年03期
- 页码:
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112-115
- 栏目:
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- 出版日期:
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2017-05-01
文章信息/Info
- Title:
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Investigation and Promotion of Customer Satisfaction of Enshi Tea Culture Tourism
- 文章编号:
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1671-931X（2017）03-0112-04
- 作者:
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张曹
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湖北生态工程职业技术学院，湖北 武汉 430200
- Author(s):
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ZHANG Cao
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Hubei Ecology Vocational College, Wuhan430200, China
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- 关键词:
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茶文化; 旅客满意度; 休闲体验旅游
- Keywords:
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tea culture; passenger satisfaction; leisure experience tourism
- 分类号:
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F592.763
- DOI:
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2017/6/30 0:00:00
- 文献标志码:
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A
- 摘要:
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随着中国经济发展，传统的观光旅游已经满足不了需求，体验和文化消费成为新的热点。通过对恩施地区茶文化休闲体验旅游旅客满意度进行调查，发现恩施的茶文化旅游有着非常好的客源基础和旅游发展前景。为了提升旅客满意度，恩施应在完善旅游基础设施、深度挖掘茶文化、重视高铁旅游客源、重点加强餐饮管理等方面进行提升，更好地发展恩施地区茶文化休闲体验旅游。
- Abstract:
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With China’s economic development, the traditional tourism has been unable to meet the demand. Experience and cultural consumption have become a new hot spot. Through the investigation of the tourist satisfaction of tea culture and leisure experience in Enshi area, it is found that the tea culture tourism of Enshi has a very good source of tourists and the prospect of tourism development. In order to improve passenger’s satisfaction, Enshi should improve the tourism infrastructure, deep excavation of tea culture, attaches great importance to the high-speed rail passenger source, focus on strengthening the catering management and other aspects of promotion, better development of Enshi tea culture tourism leisure experience.
备注/Memo
- 备注/Memo:
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收稿日期：2016-11-21
基金项目：2016年湖北省教育厅人文社会科学研究指导性项目“基于传统茶文化的恩施休闲体验旅游发展研究”（项目编号：16g318）。
作者简介：张曹（1985-），女，湖北洪湖人，硕士，湖北生态工程职业技术学院讲师，研究方向：区域经济学和旅游管理。
更新日期/Last Update:
1900-01-01