[1]高鹏,杨海红,周帆.网络信息视角的旅行社品牌塑造研究[J].武汉职业技术学院学报,2012,(01):101-103.
　GAO Peng YANG Hai-hong ZHOU Fan.Research on the Brand Building of Travel Agency from the Perspective of Network Information[J].Journal of Wuhan Polytechnic,2012,(01):101-103.
点击复制

网络信息视角的旅行社品牌塑造研究()
分享到：

《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2012年01期
页码:
101-103
栏目:
出版日期:
2012-02-15

文章信息/Info

Title:
Research on the Brand Building of Travel Agency from the Perspective of Network Information
文章编号:
1671-931X （2012） 01-0101-03
作者:
高鹏1; 杨海红2; 周帆1
1.南通大学地理科学学院，江苏南通226007； 2. 南通纺织职业技术学院外语系，江苏南通226007）
Author(s):
GAO Peng1 YANG Hai-hong2 ZHOU Fan1
1.School of Geography Science, Nantong University, Nantong 226007, China; 2.Foreign Language Department，Nantong Textile Vocational College, Nantong 226007, China
关键词:
网络信息; 旅行社; 品牌塑造
Keywords:
network information;  travel agency;  brand building
分类号:
F592.6;F273.2
文献标志码:
A
摘要:
转型升级时期,网络信息技术的快速发展给旅行社业带来了新的机遇和挑战,对其品牌塑造的影响显得尤为突出。通过网络信息角度分析旅行社品牌塑造的瓶颈,进而阐述其塑造路径和策略,以期为我国旅行社品牌塑造提供可行方案。
Abstract:
Network information industry is developing rapidly and is now in the course of transformation and up— grading. Under such circumstances, travel agency industry is faced with new opportunities and challenges, especially in its brand building. This paper analyses on the bottleneck of Chinese travel agency brand building from the perspective of network information, and then elaborates on its approaches and strategy, in the hope of providing Chinese travel a— gency with feasible brand building programs.

备注/Memo

备注/Memo:
收稿日期：2012-01-03 作者简介：高鹏渊1979-冤袁女袁陕西西安人袁硕士袁南通大学地理科学学院讲师袁研究方向院旅游企业研究遥
更新日期/Last Update: 2012-02-15