世博会主题变迁研究-《武汉职业技术学院学报》

文章信息/Info

Author(s):: ZHU Yun-hai; College of Management, Hubei University of Arts and Science, Xiangyang 441053, China

摘要:: 世博会被誉为世界经济、科技和文化的"奥林匹克"。160年以来,世博会经历了由无主题向有主题的转变。世博会的主题主要围绕者自然环境、科学技术、发展进步与人的美好生活等方面进行选题,先后经历了"崇尚科技———追求发展与进步———关注自然环境———回归人(类)美好的生活"的变迁过程。科技是一个永恒的话题贯穿在发展与进步、自然环境和人类生活的各个环节,只是将科技由崇尚和追求的目的本身,转变成推动进步与发展、改善自然环境和提高人类生活水平的手段而已。世博会的主题变迁,充分诠释了"一切始于世博会"这句世博名言。

Abstract:: The World Expo is known as world economic, technological and cultural "Olympic", and the Expo has developed from a themedless event to themed world festival during the 160 years. The theme of the World Expo is mainly centered on the natural environment, science and technology, development & progress and people's life; its "sci原 ence and technology", "development and progress", "natural environment", "man's good life". The paper argues that a原 mong them, science and technology is an eternal topic throughout each phase of development and progress and every detail of the natural environment and human life. The changes of the World Expo theme best interpret the well-known saying about World Expo- "everything begins with the World Expo ".