[1]张伊伊.我国电子商务企业价格战研究[J].武汉职业技术学院学报,2013,(03):63-66.
ZHANG Yi-yi.Research on Price War among China's Leading Online Retailers[J].Journal of Wuhan Polytechnic,2013,(03):63-66.
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我国电子商务企业价格战研究(
)
《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]
- 卷:
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- 期数:
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2013年03期
- 页码:
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63-66
- 栏目:
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- 出版日期:
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2013-06-30
文章信息/Info
- Title:
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Research on Price War among China's Leading Online Retailers
- 文章编号:
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1671-931X （2013） 03-0063-04
- 作者:
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张伊伊
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中南财经政法大学金融学院，湖北武汉430073
- Author(s):
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ZHANG Yi-yi
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School of Finance, Zhongnan University of Economics and Law, Wuhan430073, China
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- 关键词:
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电子商务企业; 价格战; 发展模式; 价格体系
- Keywords:
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online retailer; price war; development mode; pricing strategy
- 分类号:
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F724.6
- 文献标志码:
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A
- 摘要:
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我国电子商务企业盲目的价格战会造成消费者和商家的双输结局。应对潜在的价格战,可以从稳步拓展的渠道、坚持"全渠道"营销、优秀的核心团队、探索和实施最优的发展模式、最好的服务回报消费者等五个方面去着手,核心点在于关注自身的核心发展模式、制定合理的价格体系、为消费者提供高质量的服务。
- Abstract:
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The paper holds that the price war started by online retailers in China will be most likely to lead to the
loss of both consumers and retailers themselves. It then proposes that to tackle the potential price war, the retailers
should make efforts to expand distribution channel, pursue omni-channel marketing, explore and practice optimal de原
velopment mode and reward consumers with the best service. Above all, they should focus on their core development
mode, work out reasonable pricing strategy and provide consumers with quality service.
备注/Memo
- 备注/Memo:
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收稿日期：2013-04-12
作者简介：张伊伊（1992-），女，湖北武汉人，中南财经政法大学金融学院2010 级本科生，研究方向：国际金融。
更新日期/Last Update:
2013-06-30