[1]徐一欣,蔡晶晶,郭峰池.高职商务英语专业人才需求调查分析[J].武汉职业技术学院学报,2013,(04):116-120.
　XU Yi-xin CAI Jing-jing GUO Feng-chi.A Survey and Analysis of Demands for Business English Talents in Higher Vocational Colleges[J].Journal of Wuhan Polytechnic,2013,(04):116-120.
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高职商务英语专业人才需求调查分析()
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《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2013年04期
页码:
116-120
栏目:
出版日期:
2013-08-30

文章信息/Info

Title:
A Survey and Analysis of Demands for Business English Talents in Higher Vocational Colleges
文章编号:
1671-931X（2013） 04-0116-05
作者:
徐一欣; 蔡晶晶; 郭峰池
江苏城市职业学院，江苏南通226001
Author(s):
XU Yi-xin CAI Jing-jing GUO Feng-chi
City Vocation College of Jiangsu, Nantong226001, China
关键词:
高职院校; 商务英语专业; 人才需求; 调查分析
Keywords:
higher vocational colleges;  talents of Business English;  demand;  survey and analysis
分类号:
H319;F740-4;G712
文献标志码:
A
摘要:
采取定量研究与定性研究相结合的方式,通过对江苏南通、苏州、南京等地区的130多家外贸相关企业进行问卷调查、个人访谈、实地调研,了解企业对商务英语人才的需求状况和知识、能力、素质、证书要求等,并对调查结果进行了分析与探讨,提出准确定位商务英语专业、优化课程设置、加强实践教学环节、重视师资队伍建设等建议,以期为改进与完善商务英语人才培养模式提供一定的参考与借鉴。
Abstract:
Being employment-oriented is a fundamental symbol of higher vocational education philosophy. The paper makes a survey of the demand and requirements for Business English talents through questionnaire to some enter原 prises in certain areas of Jiangsu Province. The results are analyzed and discussed carefully, with a view to provide a reference for improving and perfect the talent training mode of Business English majors.

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备注/Memo

备注/Memo:
收稿日期：2013-04-19 基金项目：江苏城市职业学院高职教育教学改革研究课题“提升高职商务英语专业就业核心竞争力的研究”（项目编号：11-QN-10）。 作者简介：徐一欣（1976-），女，江苏南通人，江苏城市职业学院讲师，研究方向：英语课程与教学。
更新日期/Last Update: 2013-08-30