基于银行业VIP服务的实证研究-《武汉职业技术学院学报》

文章信息/Info

Author(s):: LUO Yi; Yibin City State-owned Assets Management Co., Ltd, Yibin644002, China

摘要:: 银行业在竞争日益激烈的市场环境下，要以创新、服务、高效、价值的标杆服务理念，拓展、赢取和维护客户资源。在VIP客户的特色服务中，在实现专属服务的同时，避免损伤普通客户的基本权益。依托智能联网，提出了4种通道模式来完善和改进现有VIP服务中的不平等现象。倡导公平善待一切客户，体现社会公共资源人人平等享有的基本原则。网点服务应以合理的流程管理，体现银行业贴心的人性化服务模式。

Abstract:: In the increasingly competitive market environment, the banking industry should expand, win and maintain customer resources with innovation, service, efficiency and value of benchmarking service concept. In the VIP customer’s special services, we should avoid the damage to the basic rights of ordinary customers while implementing exclusive services. Relying on intelligent networking, 4 channel models are proposed to improve and improve the existing inequalities in VIP services. Advocating fair and kind to all customers, embody the basic principle of equality of all social resources. The network service should be managed in a reasonable way, reflecting the intimate and humanistic service model of the banking industry.