经济环境与人文环境对区域传媒产业发展的影响研究-《武汉职业技术学院学报》

文章信息/Info

Title:: Study on the Influences of Economic Environment and Cultural Environment on the Development of Regional Media Industry

Author(s):: WANG Meng; School of Economics and Management, Communication University of China, Beijing 100024,China

Keywords:: regional media industry; economic environment; cultural environment; core audience; social consuming ability

摘要:: 基于2013年中国大陆31个省级行政区传媒产业发展数据，考察了地区经济环境和人文环境对当地传媒产业发展的影响。回归结果表明，从经济环境分析，人均GDP和城镇化率对当地传媒产业经营收入影响不显著，而城镇居民年人均可支配收入对当地传媒产业经营总收入有显著的正向影响；从人文环境分析，传媒核心受众人数对当地传媒产业经营收入有显著的正向影响而媒介消费时长对当地传媒产业经营总收入呈负相关。说明我国传媒产业的发展力主要来自于其核心受众的社会消费力①。

Abstract:: Based on the data of 31 provincial administrative region media industry in 2013, it examines the impact of regional economic environment and humane environment's on local media industry. Regression results show that from the economic environment aspects, the per capita GDP and urbanization have little impact on the income of local media industry; the number of the core audiences have significant positive influence on business revenue, which indicates that the development of China’s media industry mainly comes from the social consuming ability of the core audiences.