[1]胡素粦.两岸三通背景下台湾旅游市场开发研究——以漳州为例[J].武汉职业技术学院学报,2011,(05):110-113.
　HU Su-lin.Exploration of Expanding Tourist Market in Taiwan in the Contextof Three Direct Links with Taiwan[J].Journal of Wuhan Polytechnic,2011,(05):110-113.
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两岸三通背景下台湾旅游市场开发研究——以漳州为例()
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《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2011年05期
页码:
110-113
栏目:
出版日期:
2011-10-25

文章信息/Info

Title:
Exploration of Expanding Tourist Market in Taiwan in the Contextof Three Direct Links with Taiwan
文章编号:
1671-931X （2011） 05-0110-04
作者:
胡素粦
漳州城市职业学院，福建漳州363000
Author(s):
HU Su-lin
Zhangzhou City University, Zhangzhou 363000, China
关键词:
两岸三通; 台湾; 旅游市场
Keywords:
three direct links ;  tourist market;  Taiwan
分类号:
F592.7
文献标志码:
A
摘要:
漳州旅游资源丰富,是台湾同胞的"缘分之都",对台发展旅游优势突出,但目前效果不甚明显。两岸三通背景下对漳州旅游业发展既是机遇又是挑战。当前漳州旅游业应整合资源,打造品牌,开发针对年轻一代的旅游产品,突出文化内涵,加大推介,加强区域合作,使之成为台湾同胞出游的主要目的地。
Abstract:
Zhangzhou is rich in tourism resources. As a destined city for Taiwan compatriots, it has great advan—tages in opening up Taiwan market but the edge hasn’t yielded notable resultst. The paper argues that the direct linkswith Taiwan is not only an opportunity but also a challenge for the development of Zhangzhou tourism. Therefore, it’sworth further study on how to integrate resources, create brands, develop tourism products intended for the youngergeneration as well as exert cultural connotation. Meanwhile, it’s also necessary to speed up promotion and strengthenregional cooperation, making Zhangzhou a major destination for Taiwan tourists.

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　ZHU Qian LUO Jun.Analysis and Implications of Service Learning Curriculum Model in Taiwan[J].Journal of Wuhan Polytechnic,2016,(05):99.

备注/Memo

备注/Memo:
收稿日期：2011-09-09基金项目：福建省教育厅社会科学研究项目（项目编号：JA10356S）。作者简介：胡素粦渊1977- 冤袁女袁福建东山人袁漳州城市职业学院讲师袁研究方向院旅游开发遥
更新日期/Last Update: 2011-10-25