[1]蔡源成,陈姿君,李孟芳,等.银发族旅游动机与旅游满意度影响实证研究——以旅游阻碍为干扰变数[J].武汉职业技术学院学报,2012,(05):33-37.
　CAI Yuan-cheng CHEN Zi-jun LI Meng-fang SHI Yi-han ZHENG Yong-ren.An Empirical Study on Effect of Senior Tourist's Motivation on Level of Satisfaction with Tour Constraints as Moderated Variable[J].Journal of Wuhan Polytechnic,2012,(05):33-37.
点击复制

银发族旅游动机与旅游满意度影响实证研究——以旅游阻碍为干扰变数()
分享到：

《武汉职业技术学院学报》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2012年05期
页码:
33-37
栏目:
出版日期:
2012-10-15

文章信息/Info

Title:
An Empirical Study on Effect of Senior Tourist's Motivation on Level of Satisfaction with Tour Constraints as Moderated Variable
文章编号:
1671-931X （2012） 05-0033-05
作者:
蔡源成; 陈姿君; 李孟芳; 施意涵; 郑咏仁
侨光科技大学营销与流通系，台湾台中40721
Author(s):
CAI Yuan-cheng CHEN Zi-jun LI Meng-fang SHI Yi-han ZHENG Yong-ren
Department of Marketing and Logistics, Oversea Chinese University, Taichung 40721, China
关键词:
银发族; 旅游动机; 旅游满意度; 旅游阻碍
Keywords:
senior tourst;  tourist motivation;  tourist's satisfaction;  tour constraints
分类号:
F592;F224
文献标志码:
A
摘要:
使用SPSS验证理论模型,研究探讨银发族的旅游动机与旅游满意度之间的影响,并以旅游阻碍为干扰变量,验证旅游阻碍的干扰变数效果。结果发现:旅游动机与旅游满意度有正向影响;旅游动机与旅游满意度会受到旅游阻碍之干扰影响,随着阻碍的增加会减少旅游动机与旅游满意度。最后将银发族研究的结果提出给予未来研究建议,以及旅游有关之相关行业业者做为参考数据,以增进两岸之间之银发族参与旅游动机与提升旅游的满意度。
Abstract:
This study explores the effects of senior tourist's motivation on the level of satisfaction with tour con— straints as moderated variable. The theoretical model is tested with the linear structured equation modeling module in the SPSS software. A total of 230 effective questionnaires were returned. The results are as follows: first, senior tourists' motivation has positive effect on the level of satisfaction on tour; second, tour constraints may exert negative effect on senior tourists' motivation and level of satisfaction. Furthermore, we discuss the managerial implications and put forward suggestion for future research about these results.

相似文献/References:

[1]张姝.大学生旅游动机研究要要以武汉市大学生为例[J].武汉职业技术学院学报,2015,(01):98.
　ZHANG Shu.A Study on College Students’ Motivation for Touring[J].Journal of Wuhan Polytechnic,2015,(05):98.
[2]周成,江海旭.基于层次分析法的旅游动机形成因子分析[J].武汉职业技术学院学报,2012,(05):103.
　ZHOU Cheng,JIANG Hai-xu,Factor Analysis of Tourism Motivation Based on Analytic Hierarchy Process[J].Journal of Wuhan Polytechnic,2012,(05):103.

备注/Memo

备注/Memo:
收稿日期： 作者简介：蔡源成渊1962-冤袁男袁博士袁侨光科技大学营销与流通管理系助理教授袁研究方向院营销管理尧电子商务遥
更新日期/Last Update: 2012-10-15