探讨台中房市景气时期不动产经纪人之人格特质对工作绩效与薪资所得之影响-《武汉职业技术学院学报》

文章信息/Info

Title:: On Impacts of Real Estate Brokers’ Traits on Their Job Performance and Salary in the Period of Overheated Market in Taichung City

Author(s):: HE Shu-yi; Department of Business Administration, Overseas Chinese University, Taichung40721, China

Keywords:: Big Five personality traits; real estate agents; job performance; salary

摘要:: 不同的人格特质，可能会导致行为的不同，产生行为上的差异，员工所拥有的不同的人格特质不但有助于企业生产力，更是使企业永续经营的重要基石。过去几年来，由于台湾房市在多头的发展下，许多企业往往过度以追求利润为首要目标，但却忽略了员工人格特质的重要性。将五大人格特质结合不动产经纪人去探讨是否不同的人格特质将对工作绩效产生影响，进而使薪资所得产生差异。首先用问卷方式得知五大人格特质以及薪资所得，再以访谈方式进行工作绩效的分析，访谈结束后将由问卷得知的选项进行五大人格特质的分析统计，将其结果与访谈内容做结合，即可得知受访者所属的人格特质是否与受访者本身认为的人格特质相同。本研究共有八位（代码：A至H）受访者，其中有三位属于开放性，两位属于严谨性，三位属于外向性。研究结果显示，发现属于外向性的B与开放性的E受访者兼具高工作绩效与高薪资所得。根据研究结果，希望能给不动产之业界做为参考。

Abstract:: In the past, with the development of global economy, companies would have set their primary goal as pursuing as high profits as they could. While HR personnel spent lots of money and times in improving employees' knowledge，skills，and abilities; they might have ignored the importance of employees' other characteristics such as personalities of employees. How to recognize and manage employees' personality as one of niches might have become an important issue in today's fierce business world. In this study, the qualitative research methods would be applied to investigate impacts on job performance and salary of the real estate agents by using the Big Five personality traits.